How O.J. Simpson's Car Chase Led To Record Sales At Domino's Pizza

More than 95 million viewers tuned in to watch O.J. Simpson evade police in a white Ford Bronco. The famous incident, which happened 20 years ago today, was also the busiest day Domino's Pizza ever had.  Thanks to captivated audiences' refusal to leave their televisions, Domino's would report record sales on June 17, 1994.  "We benefited from the fact that it was essentially 'dinner time' on the West Coast and late evening on the East Coast," Tim McIntyre, vice president of corporate communica...